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how to be succsesful/CHOOSE YOUR DESTINATION 4

Your Natural Talents and Abilities

child comes into the world
with secret orders. What are yours? What were you born
to do? What are the special talents, abilities, interests, de-
sires, and skills that make you unique—different from all
other people? How do you know when you are doing
what you are meant to do? How can you tell?
Here are ten indicators that you can use to determine
that you are in the right field, doing what you were put on
this earth to do:
1.You loveyour job. It interests you, fascinates you,
attracts you
You want to be excellentat your job, to be among
the top 10 percent in your field.
3.You admirethe top people in your field and want to
be like them, to achieve their same level of success.
4.You like to learnabout your chosen field—to read
about it, attend courses and lectures on it, listen to
audio programs about it. You never tire of learning
more throughout your life.
5.The right job for you is something that is easy to
learn and easy to do. It seems to come naturally
to you, while it is difficult for most others.
6.When you are fully engaged in your work, time
stands still. You often forget to eat, drink, take
breaks, or rest.
7.Success experiences in this field give you your
greatest feelings of self-esteem and satisfaction,
your peak experiences in life. You can hardly wait
to achieve success again.
8.You like to thinkabout your work and talk about
it when you aren’t doing it. It is interwoven with
your whole life.
9.You like to associatewith other people in your field
and to “talk shop” on every occasion.
10.You plan to do this work all your life, to never retire,
because you enjoy it so much

It has been said, “Do what you love; the money will
follow.” True success comes from discovering what you
love to do and then throwing your whole heart into doing
it better and better. Determining your ideal job or career
is essential to your choosing your real destination and ful-
filling your potential.

the key to succses/CHOOSE YOUR DESTINATION 3

Chart Your Destination

The more time you take to decide upon your destination
and your goals, the faster and easier it will be for you to
reach them. Your future intent will determine your pre-
sent actions every day.
Begin with perhaps the most important question of
all: What do I really want to do with my life?
When you set goals for yourself in any part of your
life, be perfectly selfish. Idealize. Determine exactly the
conditions that would make you the happiest and give you
the greatest satisfaction if you could attain them.
Imagine that you could wave a magic wand over your
life and make it perfect in every way. What would it look
like? What would you dare to dream if you knew you
could not fail?
When you ask this question, imagine that you have no
limitationsof any kind. Imagine that you have all the time
and all the money, all the knowledge and all the skills, all
the friends and all the contacts, and all the education and
all the ability that you need to accomplish any goal that
you set for yourself. Put another way, imagine that you
have a credit card with no limit and you can fly off to any
destination.
Your Ideal Career and Income
Begin with your job and career. If your income were
ideal, how much would you be earning? If your work-

place were perfect, what kind of a company or organiza-
tion would you work in? What kind of people would you
work with? If you could design your job, how would
you most enjoy working, and in what ways would you be
the most productive? What special talents and abilities
do you have that you would like to use at the highest pos-
sible level?
Since you are going to have to work at a job for most
of your life, one of your chief responsibilities is to be abso-
lutely clear about the perfect job for you. As Napoleon
Hill said, “The key to success is to determine what it is
that you most enjoy doing, and then find a way to make a
good living doing it.”
If you could do just one thing all day long and be paid
well for doing it, what would it be?

Conclusion marketing success

How great it is
to know that you don’t have to spend thousands of dollars, and be subject to the whims
of a publicity firm or marketing company just to reach your targeted audience. In fact,
you can reach out to your local or national community simply by using the free Internet
tools that are available to you.
The key to success is being active and being ambitious. Stay persistent and connect
with your wonderful world of customers for the best success.

Local and Mobile (Free) Advertising

Local and Mobile (Free) Advertising


Lastly, we come to the next big thing in traffic: local and mobile advertising. Who would
have thought that computers and the almighty Windows OS would play second banana
to cell phones, Smartphones, and Linux and Apple-based operating systems?
Indeed, many people are using Internet ready cell phones, e-readers and multimedia
players…and are ditching their computers entirely. (Or at least keeping them locked
away in a distant armoire somewhere). Take advantage of this. Chase your audience
wherever they go—even if they go mobile.
Mobile marketing exclusively focuses on mobile device users, and involves creating
content, links, apps and text messages for traveling users. Much of this effort will be in
creating text messages for marketing (which will be similar to social networking status
messages), since users on the go don’t really have time to read articles. (Although
some websites do find it advantageous to create a mobile app or a mobile version of the
site for better loading time)
However, it combines the theory behind email marketing as well, as you are focusing
attention on subscribers to your texts. (And you also want to use the double opt in
system for this, since people will NOT appreciate SPAM text messages)
Lastly, consider the new technology of local marketing, made possible through mobile
devices which can localize all of your Internet information. The biggest local sites to
consider for your mobile marketing campaign include:
$Google Maps
$Facebook Places
$Google Places
Signing up at all of these sites can help you to reach the attention of people within your
local vicinity. Google Maps takes advantage of localization features and can actually
direct local web traffic using mobile devices to your company because of your close
proximity.
One of the newest Google algorithm updates, Venice, helps to increase the SERPs of
local companies in the area who are creating content for local customers. Google
Places and Facebook Places are search engine giants for local business, and can help
direct mobile traffic and regular web traffic towards your company based solely on
where you (and the target customer) are located.

Affiliate Programs

Affiliate Programs and Joint Venture Campaigns





Affiliate programs, in this context, do not exclusively refer to an affiliate sales program
such as the one offered by Amazon.com; though some programs are interconnected
through a single network. Rather, it means that you can associate yourself with a
network and benefit from their traffic boosts—while also earning money for your traffic or
paying money to receive more traffic.
In essence, it is a glorified version of a link exchange, with some pivotal differences. An
affiliate program acts as an intermediary between web publishers (known as the
affiliates) and retailers who want to sell their products. You may choose either role if
you sign up with an affiliate…though you will only be able to work within the network.
You must also abide by the terms of the network as far as content goes, though you can
negotiate various issues such as banner sizes and placements, text ads, anchor text
ads and various other options.

You can benefit from the popularity of other websites within the network and enjoy a
blog-like community dynamic when you sign up for an affiliate program. The only thing
is, you have to consider questions such as: Does my site fit the theme of the other sites
on the network? (This is not only important for branding purposes, but also for traffic,
since you are only going to receive benefits if you can interest users from those other
sites.)
Basically, with an affiliate program you can expose your website to more traffic sources
and reach a larger, hopefully more mainstream audience. Of course, the retailer is only
interested in promoting the program to the publishers who are doing publicity for the
products.
Of course, revenue sharing and Cost-Per-Click or Cost Per Impression models are not
of prime importance to you, not if you want to earn traffic the fastest and most effective
way. The bottom line is that you can take your website and your stats directly to
advertisers and make more money without any content restrictions or other annoying
rules that you might encounter at an affiliate network.
Many entrepreneurs have worked with affiliate networking pro
grams and passed their
minimum traffic requirements…only to realize that there wasn’t much money to be
gained besides a few pennies a day. That, together with the fact that only hanging large
banners on your site seems to increase revenue—and that this may be in violation of
new search engine standards—make this a questionable opportunity
Joint Venture opportunities are similar to link exchanges and affiliate marketing but only
involve working with one or more large companies and establishing your own sort of
mutually beneficial “network”. Once again, this will only prove effective if you focus on
joint content development, or perhaps guest blogging. Keep things interesting and don’t
let the links do all the talking. Make sure you including some interesting text and anchor
text along with your links.

Ad Swaps / Link Exchanges

Ad Swaps / Link Exchanges


Speaking of trading links, is it true that trading banners or text links with another
company similar to your own (or in a related field) is a waste of time? Not exactly. True,
there has been a lot of publicity lately stating, in so many words, that link exchanges are
not as effective as you once thought them to be. And this makes perfect sense.
Consider, that for a while, many poor marketers online were creating “mutual benefit”
link exchanges with each other in hopes of artificially inflating their external links—and
thus getting special attention from Google for being a high PR site. That’s not really the
same thing as a small company that actually works hard for its links by creating press
releases, blogs, articles for directories and other mediums.
So yes, many SEO “experts” were stopped dead in their tracks as Google and other big
wigs informed the world that link exchanges are simply not valuable in most cases.
Namely, when companies just use them as a means of leverage.
This is not to say that mutual link exchanges are always a bad thing. When there is a
good reason for a link exchange, as in a “blog roll” of authors who write on the same
subject, then the search engines will count that as a legitimate link. In some cases,
mutual link exchanges may work…but only if you prove to search engines that you are
actually working together (such as, guest blogging) and are not mindlessly exchanging
links for cheap traffic boosting purposes

Banner Advertising

Banner Advertising


Take banner advertising for instance.  Usually, this involves paying a website to host
your banner ad, and when a user clicks on it, he or she is directed back to your site.
This is the relatively cheap cyber equivalent of a commercial—something that’s
relatively targeted (at least in demographical information; i.e. advertising baby products
on a site that caters to new moms) but still not as targeted as search engine traffic—
which actually penetrated the user’s mind, and uses the same keywords he or she is
thinking.
Of course, banner advertising does not have to be paid advertising.  Here’s an idea:
create multiple sites (but do NOT duplicate content) and then place banner ads taking
your users from one site to the next.  Or, you could barter with other websites in
exchange for a banner ad.  Banner ads don’t really count in estimating overall links (the stuff that gets you high ranked), at least not to the extent that organic SEO links can.
However, if you have an artistic or commercial design skill, you may find it useful to go
ahead and create a banner ad using fancy font text (still appropriate to your site theme)
or other decorative shapes or objects.  In general, avoid GIF animation, and opt insteadfor Flash or another dynamic technology.  Of course, some users hate flashing banners
altogether, regardless of technology.  Keep banners simple and make sure you convey
a message…not merely an attitude or a thought that leads nowhere.
There are “standards” of banner sizes to consider.  Here are standard sizes to choose
from:
468 x 60  Full Banner
728 x 90  Leaderboard
336 x 280  Square  
300 x 250  Square  
250 x 250  Square  
160 x 600  Skyscraper
120 x 600  Skyscraper  
120 x 240  Small Skyscraper
240 x 400  Fat Skyscraper
234 x 60  Half Banner
180 x 150  Rectangle
125 x 125  Square Button
120 x 90  Button
120 x 60  Button
88 x 31  Button
In addition to trading banners with other companies, networks or search directories, you can also set up banners for affiliate network opportunities or even for self promotion.  Soyes, it is a smart idea to create a banner now before you suddenly find out that you
need one and have nothing in the works!

Great and Not So Great Ideas

A Few More Great and Not So Great Ideas

 the best ideas when it comes to free traffic generation, SEO, social
networking, viral content and email marketing.  Now we’re going to consider some other
avenues that might work well for your business—depending of course on the business
model and on your strategy.  Remember, you’re looking for free here…and really, free is
the best to do, as all of the most effective methods we covered are free.
So the idea of paying for traffic, or paying for impressions, is not a great one—unless
you can afford it, and unless you can develop a budget and a strategy to make it worth
your investment

The trick to Creating Viral Pages

The trick to Creating Viral Pages
 The secret of creating virus-like pages. The only secrets and techniques are consistency,
and using a pulse on what the globe is thinking…a few nights early. You have to get consistent, because for every single page you create which does go viral, you'll have many
others that never locate a massive audience. Keep sending them in existence on a regular
basis and local plumber. That way, you will know what “type” of content appeals to hits,
and thus which kind of future projects you must be planning.
It also helps to review the news as from what is happening around the internet, including
viral sensations, in addition to general interest news. Understanding what the globe is
thinking about, thinking about, and how they’re laughing it up at the moment, is always a
good thing to remember for after you create content of your own.
It is definitely recommended you make time to acquire viral content because this is
a great way to boost traffic and never having to pay.
 consider some other great rather than so great ideas
that might be free to low expense. Of course,  pushing the “free”

Unique Content

Unique Content


If you don’t have any ideas for video, or don’t see any use for video, then don’t bother
making any video clips.  There are way too many boring, amateur and pointless videos
out there.  If you would rather write, then write—but focus on creating outstanding
creative text pages that can go viral and earn you lots of traffic.
Oh, your work is cut out for you, all right.  Basic texts and even fairly good articles don’t
go viral…they simply get occasional traffic.  If you want to get loads of free traffic then
you have to focus on making your content thoroughly unique and dynamic in concept.
You want your audience to think that they cannot and will not see anything like this ever
again—and this will move them to share it with their friends.
That emotional reaction is pivotal.  Not we’re not saying you have to write something
that’s going to get everybody misty-eyed.  (Might not work very well if your goal is selling
beer)  But the emotional reaction you are looking for can result from anything that the
audience sees as useful, including content that:
$Is useful in achieving their own ambitions;
$Is very entertaining; makes them laugh, or produces another positive emotion;
$Conveys important news or trends developing;
Makes them think about nostalgia;
$Makes them think they are learning something top secret;
$Helps them to be sociable and find other people with their niche interest;
$Identifies a problem and solution that has not been explained anywhere else;
$Introduces new ideas; or
$Shows something amazing, outrageous or hard to believe.
Of course, you have to be sure that the unique content you’re developing is both
relevant to your industry, and that it identifies a “need” that already exists.  So be careful
about introducing new ideas that are not proven to have a need or a market yet.  These
can oftentimes amount to time-waster pages.  Great ideas…but no audience for them.

Pretty Pictures

Pretty Pictures
Sometimes a picture is worth a thousand words…and sometimes a simple picture can
go on to outstanding viral success, perhaps earning a website or an individual’s
Facebook page thousands of shares, likes and reads.  Just think if you could associate
your brand name with a popular picture that goes viral.
The million-dollar question is; how do you create an image that really captivates
attention and boosts traffic?  First and foremost, make sure you have the proper avenue.  Do you notice that many of the pictures you find on Facebook have the same
“group” name?  These are actually groups created solely for the purpose of gaining a
following through picture sharing.  They are found through Facebook’s search engine,
though they also link to one another and are shared among friends.
So, the first secret to using pictures is to find an audience that appreciates your images,
whether they are inspirational, funny, dramatic, controversial or witty.  Rather than waste
time developing something that is brilliant, spend more time developing an image that
your customers will appreciate.  Sometimes a picture can be something as simple as a
high quality photo of a new car (great for building an automotive readership) or perhaps
a witty saying that supports your company’s values.
Be sure that all of your images are optimized, in that they accurately reflect the
keywords you want to target.  You can verify image SEO integrity by saving the file
name as the targeted keyword you want, and by providing alternate text that is a
keyword.  You can also a caption stating the keyword.  Last but not least, type the
keyword out in the article or on the social networking page, clearly stating what it is.
Prober labeling will ensure that your picture is either found on a search engine or
distributed across social media with proper identification.  The same applies for all
videos; label them whenever possible.
Last but not least, try to tell a story with the video content you use.  Sometimes a story
can be conveyed in images; a subject, a situation, a problem or a resolution.  This is
how commercials on TV are formatted and it’s also how print publications approach
advertising.  
More to the point, not only should you tell your audience a story visually, but you should
also try to address the “needs” of your audience in the image.  Usually, when you think
of “needs” in marketing, it’s all about the sales pitch.  However, it’s good to remember
that you can actually poke your customer’s needs in incidental marketing, such as in
creating images, videos or just through typical social networking interaction. For example, consider the average “millionaire marketer” personality.  He doesn’t really
sell his company when he visits bloggers, or comments on people’s pages.  However,
he does talk about his lifestyle.  You see, he is very subtly calling attention to the fact
that he’s happy and living the big life—something that others will definitely pick up and
want to know more about.
You can use the same concept when you create viral video.  Tell a story and address—
however subtly as possible—the needs of your customers.  Better yet, you could use a
site like Pinterest to link all of your images together and tell a continuing “story” of your
values, your company directive—the things, the images that matter to you.  Even
though you’re blatantly advertising, you are saying quite a lot.

Video and Audio Content

Online video and Sound Information
A lot of small business internet sites don’t have got video clip and sound recording articles, except
you’re speaking about management and business internet sites. While not long ago as ten years back, tiny to midrange
organizations generally never idea when it comes to image business presentation or maybe personal face-to-face
gross sales. This really is the reason a lot of businesses are right now making video clip articles online—
because of the idea that no-one in addition is doing the item. Properly, that had been this perspective once the huge
virus-like thrive 1st begun.
Currently, many organization are becoming into your work and are generating their own
tutorial video tutorials, their own video clip presentations, and even their own small funny skits
and brief motion pictures. All of it creates fantastic promotion. Although you may don’t “go viral” and find
millions of visits in a very week, you may nonetheless complete a long lasting effect in your qualified prospects knowning that
might easily change these qualified prospects directly into having to pay buyers. A great deal of having to pay buyers will certainly
create a new visitors increase, even if you’re not necessarily the subsequent Dramatic Chipmunk sensation.
Audio presentations are also very big right now, especially if you plan on reaching
targeted customers on Smartphones, PDAs, eBook players, multimedia players and the
like.  Some businesses have found great success in hosting a radio show or podcast,
and speaking on issues that are directly related to their business.  Not only can an audio
show (or audio clips) help to improve listening traffic on your site (though you will likely
have to store content offsite…more on this in the next section), but you can also direct
the show’s listeners back to your website to push merchandise.
The most important things to remember when preparing video or audio content is:
$Keep it professional (rehearse dialog and prepare the scene with a director’s eye,
paying attention to detail);
$Use only quality cameras to shoot video;
$Keep all videos and audio content relevant to your business;
$Do not hard advertise; simply reflect your own professional values in the content you distribute;Create this article helpful as well as engaging, not simply video clip addressing comfortable
as well as “done for you to death” themes;
$Look for “niches” that contain not been done still; employ google search to find
present video tutorials of one's notion. Build the most search-requested video tutorials of which don’t
exist still; and also
$Remember and then to draw your content along with textual content, or maybe your content most likely are not
searchable whatsoever. However, it may well big surprise you to be aware that Yahoo is already
endorsing new sound recording seek technological innovation that could greatly increase within the close to

future

Create a Traffic Monster—The Thrill of Going Viral

Create a Traffic Monster—The Thrill of Going Viral
Ultimately, you will never earn 'big' traffic unless one of two things happens; you get a
big following after years of building a loyal customer base, or two, you go viral and get a
little instant fame fast. Remember what Andy Warhol said about everyone getting their
15 minutes of fame? Well, when you create 'viral' content online you can actually get
multiple sessions of 15 minutes. You can get literally thousands of unique visitors within
a few days, or perhaps even within a few hours if you hit it bigJust how does one create 'viral' content, the type of content that creates a media
sensation and causes the “snowball” effect?  The snowball effect is essentially what
happens when friends share content, and alert more people to do so, and then
eventually everyone wants to see it because the world starts discussing it.  And it has
happened countless times before, whether we’re talking about an adorable baby video,
a great article, a swell interview or even an urban legend that spreads all over the world!
Of course, it’s not so easy to simply create something “viral” and wait for the snowball
effect to happen.  Very many pages have been created, sometimes according to the
formula of viral content and with every intention of creating a storm of controversy…but
then they were ignored.
It’s hard to predict what the Internet (and what a million of friends of friends) will find
interesting and what they will deem worthy of sharing.  Bear in mind that no one feels
compelled to share anything, just because the content is there.  In order for someone to
want to share interesting new content with other people, that person has to emotionally
respond to it.
To some extent, it’s reasonable to say that people want to share “unique content.”
Something that is new and hasn’t been seen a hundred times before does sometimes
get a big reaction.  This is precisely why many people choose to create video content in
hopes of branding their image.

Creating Newsletters

Creating Newsletters

Now comes the tricky part. How do you make such an automated approach to business
SEEM personal? The personal connection is key, yet we insist on using automated
software to save time and money, don’t we? There is a solution.
You can customize your email messages to fit your target audience, to seem personal
and more importantly, to address the customer’s needs.
Your customers are pretty smart, they are not going to think that you are emailing them
personally. It doesn’t really matter if you use a personal name or just a generic title.
What matters to customers is how you make the personal connection and if you
address their shopping needs.In discovering ideas for traffic generation through email, it is essential that you do three
things:
$Arouse the reader’s interest with a great title, one that speaks to his or her
targeted needs;
$ Keep the person reading by making the information focused and of excellent
quality; and
$Direct them to a specific homepage or a landing page on your website to
continue the intimate conversation.
True, your website presentation probably won’t be as informal as your email messages,
especially the 'newsletter', the personal pitch that comes month after month (or
sometimes week after week) advertising the latest news from the company. However,
you should aim for a smooth transition from the familiar email marketing message (the
pitch that arouses and holds interest and then addresses the need) to website sales
(the call to action stage).
Besides directing traffic to your website, it also helps to include a signature or 'author
box' at the end of the message to say a little bit about you as a person and as a businessperson. Avoid using affiliate links in an email, as this could turn off your
audience.  
Last but not least, just as you study SEO analytics and social networking metrics, study
the analytics for email. Determine which messages increase traffic and which themes
don’t seem to work. Adjust your campaign accordingly.
Another tip; do not be content with just one avenue of information. Just as with article
marketing, you can actually increase traffic to your website by finding more than one
newsletter to publish your material in. As long as you’re researching the niches and
focusing your content, you can find upwards of 10 or more newsletter sites to post
information.  
Up until this point, we have only been discussing the mediums for traffic generation. In
the next chapter, we are not only going to discuss video and audio content production
as a means to produce more traffic, we are also going to discuss the theory behind
'Viral' content. That is, what truly makes people stand up, listen to you and decide that
you have valuable content worth sharing?
Ultimately, producing lots of 'viral' content is the best way to generate an awesome
amount of free traffic.  So let’s get to the bottom of this mystery…

Mailing Lists

Mailing Lists
 to create a mailing list so you can email all of your customers (or
perhaps just a segment of your total leads) by simply clicking a few buttons. This is sure
more convenient than drafting 1,000 individual email posts!  You have two options; you
can assemble a mailing list on your own, or you can use software that automatically
stores all of your new leads’ email addresses for you. You can manually enter the email
addresses in a database, or install a CMS site plug-in that stores info for you, or you can use a freeware auto responder program which stores lead information and also
helps you organize multiple email campaigns.

AutoResponders
AutoResponders are computer programs that answer emails sent automatically. While
they are a form of artificial intelligence, they can be personalized and designed to mimic
one on one conversation. They can be used to manage new email campaigns, welcome
new members to a newsletter, advertise new products or highlight company
announcements, or confirm subscriptions (the double opt-in).
These email-marketing tools can be either installed on a user’s own server (a more
complex option) or can be outsourced and actually operate on the provider’s
infrastructure. That way, users simply access the application from an easy to use control
panel. When choosing an AutoResponder, it is important to choose not only a free product, but
also an operational one, one that protects against SPAM and bad SPAM associations.
For instance, some outdated autoresponder applications can generate email
backscatter, which will instantly label real messages as SPAM, sending it straight into
the junk folder.
AWeber is one of many autoresponder programs and lets you access email signup
forms (which you can easily install as HTML on your site), auto response mechanisms
(meaning your customers will always be contacted quickly after taking an action) and
provides easy ways to create and manage multiple mailing lists for various projects.
Users can also choose between various HTML templates, customize signup forms, use
RSS to email, and even analyze email analytics. Yes, you can actually track the
behavior of your users to see which messages are opened, which campaigns are the
most successful, and which campaigns did less than stellar.

Email Marketing

Email Marketing—Making “Friends” with Your Customer

Email marketing is vastly misunderstood by many business owners, who either loathe
SPAM (and don’t we all?) or by business owners who want to use SPAM to get cheap
traffic and attention. Sure, SPAM is a great way to get people to look. Virtually
screaming about cheap drugs, sexy products or “books that will change your life” do get
noticed quickly.
However, the huge proliferation of SPAM ever since the Internet first launched in the
public eye has destroyed the reputation of legitimate email marketing. (SPAM is
essentially, cold-emailing people with a business proposal…and especially with
hyperbolic text promising the world). SPAM is also associated with overseas scam
operations. Luckily, most of us are too smart to respond to these sneaky emails.
Now if you can look past the SPAM approach, and convince your audience that you are
not one of them, you will be able to generate traffic. The hard part comes in establishing
a stellar reputation.



The Difference between Real Email Marketing and SPAM
SPAM is not necessarily an unheard of concept. After all, it’s a slightly less targeted
means of direct mail marketing, a long-time tactic used by local companies. The only
difference is that it is online. The broad mail marketing approach is comparable to a
banner ad or a commercial on TV. You’re taking a big chance by cold-contacting your
audience with a 'personalized form' pitch. Mail marketing has the advantage of the mail
presentation; people have to open the letter and then read the headline. Something that
a TV or radio ad does not offer. Usually, research is only limited to neighborhood
segmentation i.e. targeting the poor or the wealthy, or according to rural or urban areas.
However, the online version of direct marketing clearly has some superior technology
working for and against it. Online email can be automatically arranged. No real return
contact information is required, since fake email addresses can be easily created and
IPs can be faked. This has led to many unsavory users creating scam companies and
launching huge email campaigns to sell their faux products.
Why is SPAM illegal in some areas? Why is it banned by virtually all webhosts? Why do
ISPs go through great pains to separate your SPAM from personal email messages?
For that matter, is it really unethical to SPAM somebody?
SPAM suffers from bad associations, having been 'pioneered' by scam artists and poor
marketers. What truly offends people about SPAM is the robotic nature of the campaign.
Messages that are sent are practically soulless, even if they use a customer’s name.
Therefore, if you want to use email marketing to gain traffic, your first order of business
is to separate yourself from the rabble of the profession. What is the ultimate customer
 complaint about SPAM? That these guys are emailing them non-stop all without any
consent or the slightest hint of permission!
So, step one is to get that all important consent form, and the best way to do that is to
use an opt-in form. True, you can actually cold-email companies and ask for consent.
This is a 50/50 proposal, and you may be ignored, or you may be replied to, based on
your proposal idea. Before trying the direct approach, be sure to scout the company and
make the introduction letter sound as professional and yet as personalized as possible.
Otherwise, the only way to go about serious email marketing for traffic generation is to
go the opt-in route. Simply put, you get consent to send email messages to your
audience on a regular basis. This has three advantages:
$Your audience is less likely to unsubscribe if they have willingly opted inThe fact that they have opted in convinces them that they are interested in the
product; they are more likely to buy; and
$You separate yourself from spammers who send messages indiscriminately.
When it comes to opting in, some campaign managers are happy with one opt-in form
(usually an email signup box) while others elect for double opt-in signups, which may
require clicking a link inside of an email message after signing up, or checking a box
before submitting an email address.
Once you have permission to send emails, and actually have their FULL attention
(meaning no instantly deleting emails or a software program automatically sending it to
a spam folder) then you can focus attention on creating an intricate email campaign that
communicates on a personal level with your customers.
Many Internet users actually prefer email communication when it comes to sealing a
deal or making a sale. They want that one on one attention if they are to spend their
money, they prefer the assurance of a human being rather than a robot auto responding
to their purchase. So in lieu of this, though you are going to be using auto responding
tools, do not make your email content seem like a form. Instead, take advantage of this
secure and private connection and make an attempt to personalize letters and
personalize responses to questions if you have the time. After all, many purchases still
go through email (using PayPal, or freelancer sites like Elance.com or auction sites like
Ebay) rather than social networks or even home websites.









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youtube.com

Forum Feats

Forum Feats

Forums don’t have the clout that they used to have. After all, before there was such a
thing as MySpace (the first big social media site that slowly died over time) there was
the Internet forum, or in archaic terms, the “chat room” or the bulletin board system.
These applications were the predecessors of social networking and helped bring people
of highly varied niche interests together long before there was a universal network that
connected everybody together.
Well, guess what? They haven’t gone out of style. Sites like Facebook and Twitter are
actually so big that many people avoid them, figuring that aside from friends and family,
it is too difficult to find people that actually share their most important interests.
However, web forums still have the capacity to bring niche audiences together,
especially if you create forums that cater to keyword interests, and visit other forums to
post as a guest (or even a part time moderator). When you join a forum, you discuss all
of the niches that really matter to people, the type of topics that bring you devoted
followers, not just casual surfers. Forums also give you:
$Special tools like polls;
$Easy cross platform logging in abilities thanks to Facebook and Twitter
integration;
$A chance to find your target market and interact with them;
$A chance to build community trust; and
$A signature, which is basically a link back to your company, and an opportunity to
make a statement about your credentials and your company’s values.
When focusing your efforts on forums, try doing some keyword research to target the
best audience to work with, and don’t forget to actually add the phrase 'forums' to your search so you can filter out all the social network pages and content mills.
Last but not least, remember that all social networking, regardless of which site you use,
is useful to you as the medium is a form of free advertising. The only rules of thumb are:
(A)You cannot be lazy about it, you have to update consistently
(B)You cannot blatantly promote, try to be creative and sociable above all else
(C)You cannot be boring.  Even if you’re just giving free stuff away, try to be fun and
interesting
Social networking sites have two great traffic advantages; first, they create quality links
for your site. In fact, with the latest search algorithm updates, social media pages
actually showed an increase in traffic, whereas content mills and even article directories
showed significant decreases. Second, social networks create a great quantity of links eading back to your site, the more that your content or links are shared amongst the
community.
The biggest mistake new business owners make is clear; they do nothing with their
page rather than going out and recruiting people by befriending them, sharing with them
and (gasp) yes, even promoting their business. It’s the cyber equivalent of hosting an
event. So by all means, invite people, mingle and have fun with the latest trend in free
online marketing.
What about email marketing? Some say email marketing may be a thing of the past,
especially since instant messaging and social networking sites are stealing the thunder.
Gee, I wonder…have you received any SPAM email offers lately? Of course! The
medium is not dead. However, you must take an assertive and smart approach to email
marketing if you want to generate serious traffic.

Google+’s Extras

Google+’s Extras

Google Plus, to some, seems like a bit of overkill, or at least it did when it first debuted.
It’s not as sociable as Facebook or as simple to use as Twitter. However, some of the
newest features of Google + are making the site extremely competitive, perhaps even
more so than before since Google is buying up so many companies and dominating the
entire Internet when it comes to searches.

Like#Yahoo,# Google gives credence to its own sub-company links. Therefore, being
friends with# Google, by integrating its technology, is a win-win situation for everyone.
Google Plus also boasts the following# traffic generating features:
$Video chat (ideal for conferencing or hosting video Q and As);
$Easy integration with file storage, thanks to Google  Drive;

$Sparks is a trending content option that lets you find inspiration or lets you
monitor how people search for you or link to you searches;
$The Circles option lets you group your followers so that you can better target
pitches and status updates.  This may go a long way in helping you to effectively
target certain groups for certain messages, and thus not upset the entire
association of your followers with niche type postings; and
$The +1 feature is the Google equivalent of a like button, but it promises more
search friendly options, as 'popular sites' will inevitably be the ones with
hundreds or thousands of +1 links.

 Pinterest
A relatively new phenomenon in social networking is Pinterest, a website that
exclusively uses pictures, art, photography and motivational imagery, in the creation of
its social network. Pinterest is all about branding and it has to be as subtle as possible,
since no blatant advertising is going to work. Instead, users concentrate on creating communities, inspiring responses and photo shares (or re-pins in its own terminology)
and in finding mutual interests in relationships.
Most experts state that the secret to gaining traffic with Pinterest is to be yourself, to be
real and true to you and your company’s values, and to let the pictures tell the stories.
Pinterest doesn’t have much in the way of advanced interaction features, but it does
have an easy setup, and a simple process that allows users to 'pin' images of the same
size.
All of these images can include a link back, available upon a double click. Statistics
show that Pinterest is one of the fastest-growing social networking sites, and all the
more so when it comes to generating external traffic. Make sure that all of the photos
and images you post match your business, which is a key point in integrating all of your
different pages.
Like any site, be sure to update the content regularly and launch daily pin themes.
Don’t limit yourself to products, use Facebook style multitasking and post images of
tidbits, tips, and even products of other users. Last but not least, use the key phrases on the board to reach out for those targeted viewers.

Twitter’s Tips

Twitter’s Tips
Twitter is the abbreviated version of Facebook, and while its options are not as complex,
many people find it simplicity very useful. One great thing about Twitter is that it allows
you to develop more professional and casual relationships, not necessarily 'friends' but
followers.  In fact, Twitter is far more often used as a means of advertising new pages of
content, recruiting employees and clients, answering customer service concerns and
other business concerns.
The Real Time Search: This option allows you to search topics on what people
are talking about and is a great to discern trendy new subjects and other market
research. In fact, one of the latest rumors is that Google will buy Twitter, and
incorporate an even more effective means of searching the entire web and
matching keyword content. Twitter and other social networks are arguably more
popular than email services, since users can check their messages from any
location (including mobile devices), and thus are easier to contact.
$Interact with the Latest News: You have a choice of interacting with the latest
news stories or commenting on the website’s most popular keyword searches.
You can click the 'Discover' or the 'Connect' tabs to explore your options. You can
find more friends or even surf the new categories option for a Yahoo-like
approach to various channels in the Twitter zone.
$Followers: The key to earning traffic through Twitter is to create a huge list of
followers. The best way to do this is to focus on writing excellent niche content.
Give serious thought to your tweets and try to make all of your microblog posts
informative or entertaining. Some individuals (not celebrities!) have actually
earned millions of followers just because they kept a running journal of thoughts
and stay in touch with their circle. One way to earn bigger traffic is to take a look
at other users who are operating in your niche. Find them and look at their
followers. Follow them and correspond with them about the subjects they find
interesting. In this respect, you can use Twitter like a blog site, and build your
own community of users.
Just remember to keep tweets regular (there are actually programs that help you
schedule tweets) and, once again, to avoid repetitive company promotion and actually
hold a conversation with your followers. You can gain more traffic by reposting good
tweets, by linking to excellent resources, and replying to all tweets sent to you, thereby
building online relationships.  (And these sources may eventually become your
customers).

LinkedIn’s Linking
LinkedIn is not as popular as Facebook or Twitter but it is quickly gaining a reputation as
a serious business site. And when you first log in to LinkedIn, you may be alarmed at its
setup, which is far more complicated than your typical Twitter or Facebook page.
LinkedIn, although it has been following some of Facebook’s new layout designs, is
actually more interested in creating connections with business associates than
socializing with friends.
Questions and Answers: While Yahoo Answers may be a top rated site for
questions and answers, the LinkedIn Q&A section actually is taken far more
seriously, and thus has better quality answers to pertinent questions. These are
questions asked by professionals and answered by professionals, all parties
eager to represent their brand with class and intelligence. By showcasing your
knowledge, in this rare instance, a case where people actually DO want to talk
about business concepts, you can draw people to your profile which contains all
of your social media links and website URL. Another idea to consider, carefully
choose the questions you answer, knowing that “big name” company
spokespersons will be among the first to reply. Rest assured, they all read the
comments, and will notice your name (and company representation) if you
impress them. LinkedIn is special in that it’s a great place to meet new customers
and new clients at the same time. Just be sure to avoid giving the same answers
to all new questions.
$Profile Stats: You can actually see trends and statistics on who viewed your
profile, a great way of finding potential new business links or customers.
Find Jobs: You can search for jobs directly using the jobs tab and can post jobs,
apply for jobs or post a resume online, which could lead searches to you.
$Find Companies: You can search for individuals as well as company-grouped
profiles, or follow companies you find relevant to your industry.  
$See News: Check out the latest news from the 'news' section and see how
various companies relate to it. Follow influential people and their actions. You
may even link with them, which will work wonders for your traffic if a big name
ever blurbs you.