Mailing Lists

Mailing Lists
 to create a mailing list so you can email all of your customers (or
perhaps just a segment of your total leads) by simply clicking a few buttons. This is sure
more convenient than drafting 1,000 individual email posts!  You have two options; you
can assemble a mailing list on your own, or you can use software that automatically
stores all of your new leads’ email addresses for you. You can manually enter the email
addresses in a database, or install a CMS site plug-in that stores info for you, or you can use a freeware auto responder program which stores lead information and also
helps you organize multiple email campaigns.

AutoResponders
AutoResponders are computer programs that answer emails sent automatically. While
they are a form of artificial intelligence, they can be personalized and designed to mimic
one on one conversation. They can be used to manage new email campaigns, welcome
new members to a newsletter, advertise new products or highlight company
announcements, or confirm subscriptions (the double opt-in).
These email-marketing tools can be either installed on a user’s own server (a more
complex option) or can be outsourced and actually operate on the provider’s
infrastructure. That way, users simply access the application from an easy to use control
panel. When choosing an AutoResponder, it is important to choose not only a free product, but
also an operational one, one that protects against SPAM and bad SPAM associations.
For instance, some outdated autoresponder applications can generate email
backscatter, which will instantly label real messages as SPAM, sending it straight into
the junk folder.
AWeber is one of many autoresponder programs and lets you access email signup
forms (which you can easily install as HTML on your site), auto response mechanisms
(meaning your customers will always be contacted quickly after taking an action) and
provides easy ways to create and manage multiple mailing lists for various projects.
Users can also choose between various HTML templates, customize signup forms, use
RSS to email, and even analyze email analytics. Yes, you can actually track the
behavior of your users to see which messages are opened, which campaigns are the
most successful, and which campaigns did less than stellar.