Local and Mobile (Free) Advertising

Local and Mobile (Free) Advertising


Lastly, we come to the next big thing in traffic: local and mobile advertising. Who would
have thought that computers and the almighty Windows OS would play second banana
to cell phones, Smartphones, and Linux and Apple-based operating systems?
Indeed, many people are using Internet ready cell phones, e-readers and multimedia
players…and are ditching their computers entirely. (Or at least keeping them locked
away in a distant armoire somewhere). Take advantage of this. Chase your audience
wherever they go—even if they go mobile.
Mobile marketing exclusively focuses on mobile device users, and involves creating
content, links, apps and text messages for traveling users. Much of this effort will be in
creating text messages for marketing (which will be similar to social networking status
messages), since users on the go don’t really have time to read articles. (Although
some websites do find it advantageous to create a mobile app or a mobile version of the
site for better loading time)
However, it combines the theory behind email marketing as well, as you are focusing
attention on subscribers to your texts. (And you also want to use the double opt in
system for this, since people will NOT appreciate SPAM text messages)
Lastly, consider the new technology of local marketing, made possible through mobile
devices which can localize all of your Internet information. The biggest local sites to
consider for your mobile marketing campaign include:
$Google Maps
$Facebook Places
$Google Places
Signing up at all of these sites can help you to reach the attention of people within your
local vicinity. Google Maps takes advantage of localization features and can actually
direct local web traffic using mobile devices to your company because of your close
proximity.
One of the newest Google algorithm updates, Venice, helps to increase the SERPs of
local companies in the area who are creating content for local customers. Google
Places and Facebook Places are search engine giants for local business, and can help
direct mobile traffic and regular web traffic towards your company based solely on
where you (and the target customer) are located.