Google+’s Extras

Google+’s Extras

Google Plus, to some, seems like a bit of overkill, or at least it did when it first debuted.
It’s not as sociable as Facebook or as simple to use as Twitter. However, some of the
newest features of Google + are making the site extremely competitive, perhaps even
more so than before since Google is buying up so many companies and dominating the
entire Internet when it comes to searches.

Like#Yahoo,# Google gives credence to its own sub-company links. Therefore, being
friends with# Google, by integrating its technology, is a win-win situation for everyone.
Google Plus also boasts the following# traffic generating features:
$Video chat (ideal for conferencing or hosting video Q and As);
$Easy integration with file storage, thanks to Google  Drive;

$Sparks is a trending content option that lets you find inspiration or lets you
monitor how people search for you or link to you searches;
$The Circles option lets you group your followers so that you can better target
pitches and status updates.  This may go a long way in helping you to effectively
target certain groups for certain messages, and thus not upset the entire
association of your followers with niche type postings; and
$The +1 feature is the Google equivalent of a like button, but it promises more
search friendly options, as 'popular sites' will inevitably be the ones with
hundreds or thousands of +1 links.

 Pinterest
A relatively new phenomenon in social networking is Pinterest, a website that
exclusively uses pictures, art, photography and motivational imagery, in the creation of
its social network. Pinterest is all about branding and it has to be as subtle as possible,
since no blatant advertising is going to work. Instead, users concentrate on creating communities, inspiring responses and photo shares (or re-pins in its own terminology)
and in finding mutual interests in relationships.
Most experts state that the secret to gaining traffic with Pinterest is to be yourself, to be
real and true to you and your company’s values, and to let the pictures tell the stories.
Pinterest doesn’t have much in the way of advanced interaction features, but it does
have an easy setup, and a simple process that allows users to 'pin' images of the same
size.
All of these images can include a link back, available upon a double click. Statistics
show that Pinterest is one of the fastest-growing social networking sites, and all the
more so when it comes to generating external traffic. Make sure that all of the photos
and images you post match your business, which is a key point in integrating all of your
different pages.
Like any site, be sure to update the content regularly and launch daily pin themes.
Don’t limit yourself to products, use Facebook style multitasking and post images of
tidbits, tips, and even products of other users. Last but not least, use the key phrases on the board to reach out for those targeted viewers.