Unique Content

Unique Content


If you don’t have any ideas for video, or don’t see any use for video, then don’t bother
making any video clips.  There are way too many boring, amateur and pointless videos
out there.  If you would rather write, then write—but focus on creating outstanding
creative text pages that can go viral and earn you lots of traffic.
Oh, your work is cut out for you, all right.  Basic texts and even fairly good articles don’t
go viral…they simply get occasional traffic.  If you want to get loads of free traffic then
you have to focus on making your content thoroughly unique and dynamic in concept.
You want your audience to think that they cannot and will not see anything like this ever
again—and this will move them to share it with their friends.
That emotional reaction is pivotal.  Not we’re not saying you have to write something
that’s going to get everybody misty-eyed.  (Might not work very well if your goal is selling
beer)  But the emotional reaction you are looking for can result from anything that the
audience sees as useful, including content that:
$Is useful in achieving their own ambitions;
$Is very entertaining; makes them laugh, or produces another positive emotion;
$Conveys important news or trends developing;
Makes them think about nostalgia;
$Makes them think they are learning something top secret;
$Helps them to be sociable and find other people with their niche interest;
$Identifies a problem and solution that has not been explained anywhere else;
$Introduces new ideas; or
$Shows something amazing, outrageous or hard to believe.
Of course, you have to be sure that the unique content you’re developing is both
relevant to your industry, and that it identifies a “need” that already exists.  So be careful
about introducing new ideas that are not proven to have a need or a market yet.  These
can oftentimes amount to time-waster pages.  Great ideas…but no audience for them.