Article directory marketing

Article directory marketing




 refers to the process of writing articles for top ranked
directory sites. These directories don’t really have a theme, they are a virtual
playground of knowledge where practically anyone can write on a topic and receive
expert accreditation.
In a way, they are no different from blogs (at least when it comes to writing technique)
besides the fact that they are located on a neutral site and thus cannot blatantly
advertise the user’s company. (Instead, writers/site owners receive one or two links in
exchange for an article).  Within a matter of months, a site could create hundreds of
backlinks, and thus earn the attention of Google. (Oh yes, you will get their attention…
but…)
Just a few years ago, article marketing was the all the rage. Linkbuilding (which is
basically the process of building links across the Internet that lead back to your site)
was of vital importance, and while links do matter, recent algorithm updates have
changed the way links are counted, particularly 'low quality links'.
One of the easiest ways to identify low quality links, or so thought Google in May 2012,
was to discriminate against the article directory website. It’s easy to see why Google
made that assumption, even though it might not be entirely fair. While there are some
quality features on article directory sites, many other low quality pages can pollute the
site and bring the search rankings down.
Article directories claim to have an editorial process, and truth be told, you can still find
some top rated SERPs from article directory pages. However, experts within SEO have
noticed a trend of article directory penalization. So, the safest thing to do is to diversify
your linking strategy, perhaps investing a little bit in article directory marketing, as well
as blogs, guest blogs, and press releases.