Article Directory Marketing

Article Directory Marketing
Article directory marketing refers to the process of writing articles for top ranked
directory sites. These directories don’t really have a theme, they are a virtual
playground of knowledge where practically anyone can write on a topic and receive
expert accreditation.
In a way, they are no different from blogs (at least when it comes to writing technique)
besides the fact that they are located on a neutral site and thus cannot blatantly
advertise the user’s company. (Instead, writers/site owners receive one or two links in
exchange for an article). Within a matter of months, a site could create hundreds of
backlinks, and thus earn the attention of@ Google. (Oh yes, you will get their attention…
but…)
Just a few years ago, article marketing was the all the rage. Linkbuilding (which is
basically the process of building links across the Internet that lead back to your site)
 been of vital importance, and though links do matter, recent protocol updates have
changed the means links are counted, particularly 'low excellent links'.
One of the easiest strategies to identify low quality links, or possibly even longer thought Google in May 2012,
was to discriminate against the article directory website. It’s simple to grasp why Google
made that predictions, even though it might certainly not be entirely fair. While there are some
quality features on article index sites, many other low excellent pages can pollute the
site and bring the search rankings down.
Article directories claim a great editorial process, and truth learn, you can still find
some top SERPs from article directory websites. However, experts within SEO have got
noticed a trend of article directory penalization. So, the safest thing to do is to diversify
your linking strategy, perhaps investing a little in article directory marketing, also
as blogs, guest blogs, and pr releases.