Creating Newsletters

Creating Newsletters

Now comes the tricky part. How do you make such an automated approach to business
SEEM personal? The personal connection is key, yet we insist on using automated
software to save time and money, don’t we? There is a solution.
You can customize your email messages to fit your target audience, to seem personal
and more importantly, to address the customer’s needs.
Your customers are pretty smart, they are not going to think that you are emailing them
personally. It doesn’t really matter if you use a personal name or just a generic title.
What matters to customers is how you make the personal connection and if you
address their shopping needs.In discovering ideas for traffic generation through email, it is essential that you do three
things:
$Arouse the reader’s interest with a great title, one that speaks to his or her
targeted needs;
$ Keep the person reading by making the information focused and of excellent
quality; and
$Direct them to a specific homepage or a landing page on your website to
continue the intimate conversation.
True, your website presentation probably won’t be as informal as your email messages,
especially the 'newsletter', the personal pitch that comes month after month (or
sometimes week after week) advertising the latest news from the company. However,
you should aim for a smooth transition from the familiar email marketing message (the
pitch that arouses and holds interest and then addresses the need) to website sales
(the call to action stage).
Besides directing traffic to your website, it also helps to include a signature or 'author
box' at the end of the message to say a little bit about you as a person and as a businessperson. Avoid using affiliate links in an email, as this could turn off your
audience.  
Last but not least, just as you study SEO analytics and social networking metrics, study
the analytics for email. Determine which messages increase traffic and which themes
don’t seem to work. Adjust your campaign accordingly.
Another tip; do not be content with just one avenue of information. Just as with article
marketing, you can actually increase traffic to your website by finding more than one
newsletter to publish your material in. As long as you’re researching the niches and
focusing your content, you can find upwards of 10 or more newsletter sites to post
information.  
Up until this point, we have only been discussing the mediums for traffic generation. In
the next chapter, we are not only going to discuss video and audio content production
as a means to produce more traffic, we are also going to discuss the theory behind
'Viral' content. That is, what truly makes people stand up, listen to you and decide that
you have valuable content worth sharing?
Ultimately, producing lots of 'viral' content is the best way to generate an awesome
amount of free traffic.  So let’s get to the bottom of this mystery…