Traffic solution 3

 Traffic solution 3




How Websites Are Found by Search Engines
A refresher course on how websites are discovered may prove helpful as you start your
free traffic campaign. No website is instantly 'Googleable'. Rather, a site’s content is
written and then you as the webmaster will 'inform' the major search engines that there
is new content to 'crawl' and then 'index'. Based on each search engine’s unique
algorithm, your site will then be ranked and your Search Engine Results Pages (SERPs)
returned based upon keyword requests from users.
The question is: "How do you get the attention of search engines?"
When the Internet was young, the best way to do it was to simply submit your URL to a
search engine’s 'Suggest' page. However, times have changed and there are simply too
many sites and too many pages to take into consideration. Now, companies prefer that
you notify search crawlers by way of 'pinging' search engines when new content is
available. There is an automatic way to do this (which we will discuss a little later), as
by, and submitting your sitemap document.
Keep in mind that just because a search engine has been 'pinged' does not mean
you’re going to get the royal treatment. While some popular sites and search-friendly
sites have the privilege of practically 'live' search results, less popular, new and rarely
updated sites will only be crawled and indexed on a periodic basis.
For that matter, if your optimization methods are poor, you may actually be listed, but
appear far down in the rankings that you might as well not be listed at all. This usually
happens when you disregard advice about proper "optimization" techniques. For
example:
$Each page should have a proper title
$Each page should contain meta ta

well as a manual submission method involving visiting the site you want to be indexed
and descriptions$The domain should be keyword friendly
$The website should be updated on a regular basis




You also have to remember that some search engines customize their own SERPs.
Thus, while Yahoo is powered by Bing, results can vary. Yahoo definitely plays favorites
and favors websites that: (A) pay the Yahoo business listing fee, and (B) link to multiple
subdirectories within the Yahoo URL universe. Many search engines are powered by
Google, but actually individualize search results based on various algorithm 'tweaks',
and their own human editors’ judgments.
There are multiple factors a search engine application will consider when listing your
site for various domains and they can include everything from content-centric reasons,
to keyword usage, to local interests or even personal affronts—that’s right, you can
inadvertently annoy the search engines and they will penalize you!
Free Vs. Paid Traffic
Of course, this book is about free traffic generation, but just in case you’re second
guessing the decision to buy traffic outright, let’s just cover the basics.
Paid guaranteed traffic is 99% scam. Sure, there is a 1% variable in there somewhere,
however statistics show that if you force users to view your website (usually through
black-handed techniques like URL hijacking, malware installations, pop up ads and the
works), they are NOT going to be the least bit interested in what you have to offer.
Unfortunately, this is what most paid traffic sites give you.
You can also take the commercial traffic approach and blindly advertise your website
with local signage, TV/movie commercials, print publications, radio spots or even
banner ads on a major search engine. True, you will get guaranteed views…but there is
no telling whether you will connect with your audience.
The best way to market your website is through text related content (or SEO, to
generalize a term), because this means targeted advertising. You only interact with
traffic that admits to being interested in your products or services. Statistically, this is a
no brainer. You are directly connecting with your best audience. All that matters now is
the presentation.