Successful Tra"c Generation Plan
Step 1: Develop a complete step-by-step strategy,
Step 2: Create a list of realistic goals, specific and based on your online progress. (i.e.
total number of links, PR rank, #1 for targeted keywords, total traffic, sales conversions,
leads, total sales, profit in sales, etc.)
Step 3: Create a means of tracking investment for time spent, any expenses you use,
and compare profit/loss to determine if you are generating cash flow.
Step 4: Install analytics software on your site; either through individually pasting code
into each page, or installing an application that analyzes your log files. Note trends and
discuss these with your leadership team. Most web hosts offer site analytics for free,
though Google also has its own
Step 5: When you are ready to begin the campaign, make changes to your site (based
on our upcoming recommendations) and notice positive trends that you can capitalize
on.
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