Proper Keyword Strategy

The benefit of Proper Keyword Strategy



One thing I want to point out here is don’t let keyword research effect the grade of your
writing. Always be aware of the keywords you would like to target when writing but never ever
let this effect the quality for the reader. The key point here is to write for humans as well as
not search engines.
Not only should you be striving for quality content but its also wise to be focusing on
popular and niche keyphrases. After all, regardless of precisely what great content you
come up with, if you don’t strategize with your keywords you will never reach that.
targeted audience. Targeting your traffic is key, otherwise you might as well be buying
mindless, redirect traffic. (You know the type of user that closes your window before he
or she even reads the first line).
Devote some time to keyword research using a Google keyword research tool or any
number of other research applications. It is best to factor in all avenues including:
$Estimating what phrases your customers search for;
$Viewing the chosen keywords of your competitors;
Looking up low competition keywords;
$Looking up high request keywords;
$Taking online or offline surveys of some of the market segment;
$Researching keywords that tie seamlessly into a sales presentation;
$Keywords for local area traffic; and
$Niche keywords or 'long tail keywords' (long phrases or entire sentences).
Once you determine the most important keywords to your campaign, you can begin
building content. It is far better to use this approach rather than prepaying for content
and then trying to work in strange keyword phrases in at the last minute. Search
engines place high priority on articles and features that read 'naturally'.
This is an important factor to remember when planning keyword density. In the past, a
high density of 5% or more was acceptable. This manipulated outdated algorithms and
helped build site popularity in a short period of time. However, the newest algorithm
updates penalize sites for the practice of 'over-optimizing'. Besides the implication of
low quality writing (or 'recycled writing'), that phrase likely refers to the overuse of
keywords.
Ideally, high quality writing does not require 'keyword density'. Quality writing is
governed by the theory of natural repetition, using recurring words and statements only
for emphasis. This was a flaw of the early Internet world, which could only index
webpages based on their page titles and high density of recurring keyword phrases.
The newest algorithm updates seek to correct this issue and actually penalize websites
that needlessly increase keyword repetition. Your safest bet is to research your
keywords carefully and aim for below 1% density, whatever the article dictates based on
intelligent human reading.
So let’s say you’ve got the writing and the keyword research down pat. What comes
next? Beware that improper optimization techniques are not bringing down
your
otherwise ready website.