Backlinks are the relationship amongst pages on the Internet, which allow users to navigate from a given point on the internet to the page you are looking at within your browser. Many people might think of these just as “Links” rather than “Backlinks” and this is true – but “Backlinks” describe the links coming INTO a web page or document, whilst “Links” generally refer to the outbound links from the page itself. When you ask “What are backlinks”, this is key
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