Knowing a page’s Backlinks allow one to build a link map of how your web site and web page fits within cyberspace. For instance, you may write a blog that is of interest to someone else who then writes his/her own blog and links it back to yours. This results in increased exposure to your original page. If nobody links to your content, then the only practical way to get people to your web page is to link yourself from other pages on your site or in your control. This is fine – but the really “good” stuff on the internet tends to get linked to from other wesbites outside your control. This is the essence of all Internet Marketing. Unless you want a person to type in the whole URL into a web browser, users only travel around the internet by clicking links. So the backlinks to a page are ultimately more important to that page than the outbound links on the page itself, when it comes to understanding the strength of the page itself.
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