the key to succses/CHOOSE YOUR DESTINATION 3

Chart Your Destination

The more time you take to decide upon your destination
and your goals, the faster and easier it will be for you to
reach them. Your future intent will determine your pre-
sent actions every day.
Begin with perhaps the most important question of
all: What do I really want to do with my life?
When you set goals for yourself in any part of your
life, be perfectly selfish. Idealize. Determine exactly the
conditions that would make you the happiest and give you
the greatest satisfaction if you could attain them.
Imagine that you could wave a magic wand over your
life and make it perfect in every way. What would it look
like? What would you dare to dream if you knew you
could not fail?
When you ask this question, imagine that you have no
limitationsof any kind. Imagine that you have all the time
and all the money, all the knowledge and all the skills, all
the friends and all the contacts, and all the education and
all the ability that you need to accomplish any goal that
you set for yourself. Put another way, imagine that you
have a credit card with no limit and you can fly off to any
destination.
Your Ideal Career and Income
Begin with your job and career. If your income were
ideal, how much would you be earning? If your work-

place were perfect, what kind of a company or organiza-
tion would you work in? What kind of people would you
work with? If you could design your job, how would
you most enjoy working, and in what ways would you be
the most productive? What special talents and abilities
do you have that you would like to use at the highest pos-
sible level?
Since you are going to have to work at a job for most
of your life, one of your chief responsibilities is to be abso-
lutely clear about the perfect job for you. As Napoleon
Hill said, “The key to success is to determine what it is
that you most enjoy doing, and then find a way to make a
good living doing it.”
If you could do just one thing all day long and be paid
well for doing it, what would it be?

Conclusion marketing success

How great it is
to know that you don’t have to spend thousands of dollars, and be subject to the whims
of a publicity firm or marketing company just to reach your targeted audience. In fact,
you can reach out to your local or national community simply by using the free Internet
tools that are available to you.
The key to success is being active and being ambitious. Stay persistent and connect
with your wonderful world of customers for the best success.

Local and Mobile (Free) Advertising

Local and Mobile (Free) Advertising


Lastly, we come to the next big thing in traffic: local and mobile advertising. Who would
have thought that computers and the almighty Windows OS would play second banana
to cell phones, Smartphones, and Linux and Apple-based operating systems?
Indeed, many people are using Internet ready cell phones, e-readers and multimedia
players…and are ditching their computers entirely. (Or at least keeping them locked
away in a distant armoire somewhere). Take advantage of this. Chase your audience
wherever they go—even if they go mobile.
Mobile marketing exclusively focuses on mobile device users, and involves creating
content, links, apps and text messages for traveling users. Much of this effort will be in
creating text messages for marketing (which will be similar to social networking status
messages), since users on the go don’t really have time to read articles. (Although
some websites do find it advantageous to create a mobile app or a mobile version of the
site for better loading time)
However, it combines the theory behind email marketing as well, as you are focusing
attention on subscribers to your texts. (And you also want to use the double opt in
system for this, since people will NOT appreciate SPAM text messages)
Lastly, consider the new technology of local marketing, made possible through mobile
devices which can localize all of your Internet information. The biggest local sites to
consider for your mobile marketing campaign include:
$Google Maps
$Facebook Places
$Google Places
Signing up at all of these sites can help you to reach the attention of people within your
local vicinity. Google Maps takes advantage of localization features and can actually
direct local web traffic using mobile devices to your company because of your close
proximity.
One of the newest Google algorithm updates, Venice, helps to increase the SERPs of
local companies in the area who are creating content for local customers. Google
Places and Facebook Places are search engine giants for local business, and can help
direct mobile traffic and regular web traffic towards your company based solely on
where you (and the target customer) are located.

Giving Away Free Stuff

Giving Away Free Stuff


If worse comes to worst, you could always offer direct incentives to your audience in
exchange for their visit. For example, free giveaways, free coupons, free meals and so
on. Honestly, it is a good and fast way to boost popularity and website traffic—
especially if you’re giving away something truly amazing. (The best way to do it is to
start the fire on your social networking page and then direct them to your homepage for
contest details and entry forms) Big traffic all around with this approach.
However, don’t fall into the trap of paying for traffic—as in spending more money on
gifts than you actually make. What many web entrepreneurs and store owners are
trying right now is the gift of knowledge—the gift of viral content. It only costs you time
and that could be cheaper than giving away a lot of expensive prizes.
Then again, if writing 10 free articles costs you more in time than buying a few
customized company hats, then maybe it’s time to reevaluate the situation.

PPC Advertising / Text Links

PPC Advertising / Text Links


PPC is usually not something associated with free web traffic generation…because by
nature it costs companies to use its technology. This is an alternative to SEO, and while
it does use similar logic to the search engine algorithm, it is more about whoever bids
the most per click.
Not only do you publicize your company through text ads, but you also benefit by
“impressions”, which are the number of times your company text (or banner) is seen by
an online audience. They don’t have to “click” to get an idea of who you are. PPC
companies (like as Google and Facebook, the two most well known examples) make
money not only by the total number of clicks you pay for, but also because they demand
a high impression count so that they continue to make money.
How does this concern you as a business owner going after free traffic?
First, there are free introductory PPC deals you can look into. Why, even some web
hosts are now giving away $50-100 of free text ads. There are also true-blue free PPC
sites out there, such as seen at Squidoo (a popular directory that lets you create
individual web pages).
Of course, “free PPC” is only a few steps away from “affiliate linking” opportunity (our
next topic to discuss), since both methods involve trading clicks and impressions from
one company to another. Of course, with affiliate networks, you also have the option of
making money or paying money.

Banner Advertising

Banner Advertising


Take banner advertising for instance.  Usually, this involves paying a website to host
your banner ad, and when a user clicks on it, he or she is directed back to your site.
This is the relatively cheap cyber equivalent of a commercial—something that’s
relatively targeted (at least in demographical information; i.e. advertising baby products
on a site that caters to new moms) but still not as targeted as search engine traffic—
which actually penetrated the user’s mind, and uses the same keywords he or she is
thinking.
Of course, banner advertising does not have to be paid advertising.  Here’s an idea:
create multiple sites (but do NOT duplicate content) and then place banner ads taking
your users from one site to the next.  Or, you could barter with other websites in
exchange for a banner ad.  Banner ads don’t really count in estimating overall links (the stuff that gets you high ranked), at least not to the extent that organic SEO links can.
However, if you have an artistic or commercial design skill, you may find it useful to go
ahead and create a banner ad using fancy font text (still appropriate to your site theme)
or other decorative shapes or objects.  In general, avoid GIF animation, and opt insteadfor Flash or another dynamic technology.  Of course, some users hate flashing banners
altogether, regardless of technology.  Keep banners simple and make sure you convey
a message…not merely an attitude or a thought that leads nowhere.
There are “standards” of banner sizes to consider.  Here are standard sizes to choose
from:
468 x 60  Full Banner
728 x 90  Leaderboard
336 x 280  Square  
300 x 250  Square  
250 x 250  Square  
160 x 600  Skyscraper
120 x 600  Skyscraper  
120 x 240  Small Skyscraper
240 x 400  Fat Skyscraper
234 x 60  Half Banner
180 x 150  Rectangle
125 x 125  Square Button
120 x 90  Button
120 x 60  Button
88 x 31  Button
In addition to trading banners with other companies, networks or search directories, you can also set up banners for affiliate network opportunities or even for self promotion.  Soyes, it is a smart idea to create a banner now before you suddenly find out that you
need one and have nothing in the works!

Great and Not So Great Ideas

A Few More Great and Not So Great Ideas

 the best ideas when it comes to free traffic generation, SEO, social
networking, viral content and email marketing.  Now we’re going to consider some other
avenues that might work well for your business—depending of course on the business
model and on your strategy.  Remember, you’re looking for free here…and really, free is
the best to do, as all of the most effective methods we covered are free.
So the idea of paying for traffic, or paying for impressions, is not a great one—unless
you can afford it, and unless you can develop a budget and a strategy to make it worth
your investment

Free social networking marketing

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The trick to Creating Viral Pages

The trick to Creating Viral Pages
 The secret of creating virus-like pages. The only secrets and techniques are consistency,
and using a pulse on what the globe is thinking…a few nights early. You have to get consistent, because for every single page you create which does go viral, you'll have many
others that never locate a massive audience. Keep sending them in existence on a regular
basis and local plumber. That way, you will know what “type” of content appeals to hits,
and thus which kind of future projects you must be planning.
It also helps to review the news as from what is happening around the internet, including
viral sensations, in addition to general interest news. Understanding what the globe is
thinking about, thinking about, and how they’re laughing it up at the moment, is always a
good thing to remember for after you create content of your own.
It is definitely recommended you make time to acquire viral content because this is
a great way to boost traffic and never having to pay.
 consider some other great rather than so great ideas
that might be free to low expense. Of course,  pushing the “free”

Applications, Games, Tools and Different Multimedia

Applications, Games, Tools and Different Multimedia
If you’re all out of text and picture thoughts, or perhaps you would like to diversify your viral
strategy then think about a developmental approach—creating applications, video games
tools and other multimedia projects exclusively for the customers. This yet another
form of incentive and several, many companies are happy to invest hundreds or actually
thousands of dollars inside creating a tool which is to be useful to their customers.
After all, if you host this tool on your own site, your customers will flock to it, wanting to
use this tool. Along the way, they will see ones brand, your web design whilst your prices
and may be convinced to give your company a look at. Giving just a little extra upfront is
a sensible way to recruit interest.
You’re probably thinking… “That appears to be all well and good…but I will be not a programmer! ”
Certainly you’re not. Most of people aren’t…but that doesn’t imply you can’t outsource this
job to a programmer or perhaps even download a public domain tool that you could install
on your own site and brand with your own individual name. This is truly away from the box thinking,
as it could cater to the short-attention span of several Internet viewers, or cash in directly
on their reported need. (i. e. someone is seeking a calculator made exclusively for home
financing…and bingo, they will find your tool. ).

Unique Content

Unique Content


If you don’t have any ideas for video, or don’t see any use for video, then don’t bother
making any video clips.  There are way too many boring, amateur and pointless videos
out there.  If you would rather write, then write—but focus on creating outstanding
creative text pages that can go viral and earn you lots of traffic.
Oh, your work is cut out for you, all right.  Basic texts and even fairly good articles don’t
go viral…they simply get occasional traffic.  If you want to get loads of free traffic then
you have to focus on making your content thoroughly unique and dynamic in concept.
You want your audience to think that they cannot and will not see anything like this ever
again—and this will move them to share it with their friends.
That emotional reaction is pivotal.  Not we’re not saying you have to write something
that’s going to get everybody misty-eyed.  (Might not work very well if your goal is selling
beer)  But the emotional reaction you are looking for can result from anything that the
audience sees as useful, including content that:
$Is useful in achieving their own ambitions;
$Is very entertaining; makes them laugh, or produces another positive emotion;
$Conveys important news or trends developing;
Makes them think about nostalgia;
$Makes them think they are learning something top secret;
$Helps them to be sociable and find other people with their niche interest;
$Identifies a problem and solution that has not been explained anywhere else;
$Introduces new ideas; or
$Shows something amazing, outrageous or hard to believe.
Of course, you have to be sure that the unique content you’re developing is both
relevant to your industry, and that it identifies a “need” that already exists.  So be careful
about introducing new ideas that are not proven to have a need or a market yet.  These
can oftentimes amount to time-waster pages.  Great ideas…but no audience for them.

Pretty Pictures

Pretty Pictures
Sometimes a picture is worth a thousand words…and sometimes a simple picture can
go on to outstanding viral success, perhaps earning a website or an individual’s
Facebook page thousands of shares, likes and reads.  Just think if you could associate
your brand name with a popular picture that goes viral.
The million-dollar question is; how do you create an image that really captivates
attention and boosts traffic?  First and foremost, make sure you have the proper avenue.  Do you notice that many of the pictures you find on Facebook have the same
“group” name?  These are actually groups created solely for the purpose of gaining a
following through picture sharing.  They are found through Facebook’s search engine,
though they also link to one another and are shared among friends.
So, the first secret to using pictures is to find an audience that appreciates your images,
whether they are inspirational, funny, dramatic, controversial or witty.  Rather than waste
time developing something that is brilliant, spend more time developing an image that
your customers will appreciate.  Sometimes a picture can be something as simple as a
high quality photo of a new car (great for building an automotive readership) or perhaps
a witty saying that supports your company’s values.
Be sure that all of your images are optimized, in that they accurately reflect the
keywords you want to target.  You can verify image SEO integrity by saving the file
name as the targeted keyword you want, and by providing alternate text that is a
keyword.  You can also a caption stating the keyword.  Last but not least, type the
keyword out in the article or on the social networking page, clearly stating what it is.
Prober labeling will ensure that your picture is either found on a search engine or
distributed across social media with proper identification.  The same applies for all
videos; label them whenever possible.
Last but not least, try to tell a story with the video content you use.  Sometimes a story
can be conveyed in images; a subject, a situation, a problem or a resolution.  This is
how commercials on TV are formatted and it’s also how print publications approach
advertising.  
More to the point, not only should you tell your audience a story visually, but you should
also try to address the “needs” of your audience in the image.  Usually, when you think
of “needs” in marketing, it’s all about the sales pitch.  However, it’s good to remember
that you can actually poke your customer’s needs in incidental marketing, such as in
creating images, videos or just through typical social networking interaction. For example, consider the average “millionaire marketer” personality.  He doesn’t really
sell his company when he visits bloggers, or comments on people’s pages.  However,
he does talk about his lifestyle.  You see, he is very subtly calling attention to the fact
that he’s happy and living the big life—something that others will definitely pick up and
want to know more about.
You can use the same concept when you create viral video.  Tell a story and address—
however subtly as possible—the needs of your customers.  Better yet, you could use a
site like Pinterest to link all of your images together and tell a continuing “story” of your
values, your company directive—the things, the images that matter to you.  Even
though you’re blatantly advertising, you are saying quite a lot.

Where to Host Your Content

Where to Host Your Content

Where you can Coordinator Your articles
This can be a fairly easy step, right? Not necessarily. A lot of people actually do want to host
large video clip as well as audio content on their main site…they will surely benefit from all of the
targeted visitors in the event the content goes virus-like. Even so, this will likely undertake a large amount connected with net space
as well as “bandwidth” (trust me…you don’t really have “unlimited bandwidth”) and you'll
turn out needing to opt for a specific server (big bucks) earlier than later.
No ask yourself numerous business people would prefer to function with a free of charge storage space web site, or possibly
the social networking web site which allows this saving connected with huge files. The most
noticeable websites pertaining to storage space incorporate Youtube . com (you may even develop your own station as well as
hyperlinks as well as store your entire video tutorials in a location), Facebook or myspace (you can certainly store video tutorials on
your own page) as well as a small number of other websites just like DailyMotion, MetaCafe etc. (For
several cause even though, MegaUpload doesn’t apparently work anymore…)
Aside from both of these choices, you then have a third a single: host your current significant content with a storage space
web site after which simply connection to that along with your social networking web site or perhaps your current standard web page.
Thankfully that the handful of cloud storage space services (the biggest thing in web business
today) tend to be totally free. Fog up hosting space tend to be a good idea, while they enable you to remotely back up.

Free cloud servers include:
$DropBox (2 gigs free)
$SugarSync (5 gigs free)
$ZumoDrive (2 gigs free)
$Team Drive (2 gigs free)
Ubuntu (2 gigs free)
$iDrive (5 gigs free)
$OpenDrive (5 gigs free
SpiderOak (2 gigs free)
$SkyDrive (2 gigs free)
$Google Drive (5 gigs free

Video and Audio Content

Online video and Sound Information
A lot of small business internet sites don’t have got video clip and sound recording articles, except
you’re speaking about management and business internet sites. While not long ago as ten years back, tiny to midrange
organizations generally never idea when it comes to image business presentation or maybe personal face-to-face
gross sales. This really is the reason a lot of businesses are right now making video clip articles online—
because of the idea that no-one in addition is doing the item. Properly, that had been this perspective once the huge
virus-like thrive 1st begun.
Currently, many organization are becoming into your work and are generating their own
tutorial video tutorials, their own video clip presentations, and even their own small funny skits
and brief motion pictures. All of it creates fantastic promotion. Although you may don’t “go viral” and find
millions of visits in a very week, you may nonetheless complete a long lasting effect in your qualified prospects knowning that
might easily change these qualified prospects directly into having to pay buyers. A great deal of having to pay buyers will certainly
create a new visitors increase, even if you’re not necessarily the subsequent Dramatic Chipmunk sensation.
Audio presentations are also very big right now, especially if you plan on reaching
targeted customers on Smartphones, PDAs, eBook players, multimedia players and the
like.  Some businesses have found great success in hosting a radio show or podcast,
and speaking on issues that are directly related to their business.  Not only can an audio
show (or audio clips) help to improve listening traffic on your site (though you will likely
have to store content offsite…more on this in the next section), but you can also direct
the show’s listeners back to your website to push merchandise.
The most important things to remember when preparing video or audio content is:
$Keep it professional (rehearse dialog and prepare the scene with a director’s eye,
paying attention to detail);
$Use only quality cameras to shoot video;
$Keep all videos and audio content relevant to your business;
$Do not hard advertise; simply reflect your own professional values in the content you distribute;Create this article helpful as well as engaging, not simply video clip addressing comfortable
as well as “done for you to death” themes;
$Look for “niches” that contain not been done still; employ google search to find
present video tutorials of one's notion. Build the most search-requested video tutorials of which don’t
exist still; and also
$Remember and then to draw your content along with textual content, or maybe your content most likely are not
searchable whatsoever. However, it may well big surprise you to be aware that Yahoo is already
endorsing new sound recording seek technological innovation that could greatly increase within the close to

future

Create a Traffic Monster—The Thrill of Going Viral

Create a Traffic Monster—The Thrill of Going Viral
Ultimately, you will never earn 'big' traffic unless one of two things happens; you get a
big following after years of building a loyal customer base, or two, you go viral and get a
little instant fame fast. Remember what Andy Warhol said about everyone getting their
15 minutes of fame? Well, when you create 'viral' content online you can actually get
multiple sessions of 15 minutes. You can get literally thousands of unique visitors within
a few days, or perhaps even within a few hours if you hit it bigJust how does one create 'viral' content, the type of content that creates a media
sensation and causes the “snowball” effect?  The snowball effect is essentially what
happens when friends share content, and alert more people to do so, and then
eventually everyone wants to see it because the world starts discussing it.  And it has
happened countless times before, whether we’re talking about an adorable baby video,
a great article, a swell interview or even an urban legend that spreads all over the world!
Of course, it’s not so easy to simply create something “viral” and wait for the snowball
effect to happen.  Very many pages have been created, sometimes according to the
formula of viral content and with every intention of creating a storm of controversy…but
then they were ignored.
It’s hard to predict what the Internet (and what a million of friends of friends) will find
interesting and what they will deem worthy of sharing.  Bear in mind that no one feels
compelled to share anything, just because the content is there.  In order for someone to
want to share interesting new content with other people, that person has to emotionally
respond to it.
To some extent, it’s reasonable to say that people want to share “unique content.”
Something that is new and hasn’t been seen a hundred times before does sometimes
get a big reaction.  This is precisely why many people choose to create video content in
hopes of branding their image.

Mailing Lists

Mailing Lists
 to create a mailing list so you can email all of your customers (or
perhaps just a segment of your total leads) by simply clicking a few buttons. This is sure
more convenient than drafting 1,000 individual email posts!  You have two options; you
can assemble a mailing list on your own, or you can use software that automatically
stores all of your new leads’ email addresses for you. You can manually enter the email
addresses in a database, or install a CMS site plug-in that stores info for you, or you can use a freeware auto responder program which stores lead information and also
helps you organize multiple email campaigns.

AutoResponders
AutoResponders are computer programs that answer emails sent automatically. While
they are a form of artificial intelligence, they can be personalized and designed to mimic
one on one conversation. They can be used to manage new email campaigns, welcome
new members to a newsletter, advertise new products or highlight company
announcements, or confirm subscriptions (the double opt-in).
These email-marketing tools can be either installed on a user’s own server (a more
complex option) or can be outsourced and actually operate on the provider’s
infrastructure. That way, users simply access the application from an easy to use control
panel. When choosing an AutoResponder, it is important to choose not only a free product, but
also an operational one, one that protects against SPAM and bad SPAM associations.
For instance, some outdated autoresponder applications can generate email
backscatter, which will instantly label real messages as SPAM, sending it straight into
the junk folder.
AWeber is one of many autoresponder programs and lets you access email signup
forms (which you can easily install as HTML on your site), auto response mechanisms
(meaning your customers will always be contacted quickly after taking an action) and
provides easy ways to create and manage multiple mailing lists for various projects.
Users can also choose between various HTML templates, customize signup forms, use
RSS to email, and even analyze email analytics. Yes, you can actually track the
behavior of your users to see which messages are opened, which campaigns are the
most successful, and which campaigns did less than stellar.

Email Marketing

Email Marketing—Making “Friends” with Your Customer

Email marketing is vastly misunderstood by many business owners, who either loathe
SPAM (and don’t we all?) or by business owners who want to use SPAM to get cheap
traffic and attention. Sure, SPAM is a great way to get people to look. Virtually
screaming about cheap drugs, sexy products or “books that will change your life” do get
noticed quickly.
However, the huge proliferation of SPAM ever since the Internet first launched in the
public eye has destroyed the reputation of legitimate email marketing. (SPAM is
essentially, cold-emailing people with a business proposal…and especially with
hyperbolic text promising the world). SPAM is also associated with overseas scam
operations. Luckily, most of us are too smart to respond to these sneaky emails.
Now if you can look past the SPAM approach, and convince your audience that you are
not one of them, you will be able to generate traffic. The hard part comes in establishing
a stellar reputation.



The Difference between Real Email Marketing and SPAM
SPAM is not necessarily an unheard of concept. After all, it’s a slightly less targeted
means of direct mail marketing, a long-time tactic used by local companies. The only
difference is that it is online. The broad mail marketing approach is comparable to a
banner ad or a commercial on TV. You’re taking a big chance by cold-contacting your
audience with a 'personalized form' pitch. Mail marketing has the advantage of the mail
presentation; people have to open the letter and then read the headline. Something that
a TV or radio ad does not offer. Usually, research is only limited to neighborhood
segmentation i.e. targeting the poor or the wealthy, or according to rural or urban areas.
However, the online version of direct marketing clearly has some superior technology
working for and against it. Online email can be automatically arranged. No real return
contact information is required, since fake email addresses can be easily created and
IPs can be faked. This has led to many unsavory users creating scam companies and
launching huge email campaigns to sell their faux products.
Why is SPAM illegal in some areas? Why is it banned by virtually all webhosts? Why do
ISPs go through great pains to separate your SPAM from personal email messages?
For that matter, is it really unethical to SPAM somebody?
SPAM suffers from bad associations, having been 'pioneered' by scam artists and poor
marketers. What truly offends people about SPAM is the robotic nature of the campaign.
Messages that are sent are practically soulless, even if they use a customer’s name.
Therefore, if you want to use email marketing to gain traffic, your first order of business
is to separate yourself from the rabble of the profession. What is the ultimate customer
 complaint about SPAM? That these guys are emailing them non-stop all without any
consent or the slightest hint of permission!
So, step one is to get that all important consent form, and the best way to do that is to
use an opt-in form. True, you can actually cold-email companies and ask for consent.
This is a 50/50 proposal, and you may be ignored, or you may be replied to, based on
your proposal idea. Before trying the direct approach, be sure to scout the company and
make the introduction letter sound as professional and yet as personalized as possible.
Otherwise, the only way to go about serious email marketing for traffic generation is to
go the opt-in route. Simply put, you get consent to send email messages to your
audience on a regular basis. This has three advantages:
$Your audience is less likely to unsubscribe if they have willingly opted inThe fact that they have opted in convinces them that they are interested in the
product; they are more likely to buy; and
$You separate yourself from spammers who send messages indiscriminately.
When it comes to opting in, some campaign managers are happy with one opt-in form
(usually an email signup box) while others elect for double opt-in signups, which may
require clicking a link inside of an email message after signing up, or checking a box
before submitting an email address.
Once you have permission to send emails, and actually have their FULL attention
(meaning no instantly deleting emails or a software program automatically sending it to
a spam folder) then you can focus attention on creating an intricate email campaign that
communicates on a personal level with your customers.
Many Internet users actually prefer email communication when it comes to sealing a
deal or making a sale. They want that one on one attention if they are to spend their
money, they prefer the assurance of a human being rather than a robot auto responding
to their purchase. So in lieu of this, though you are going to be using auto responding
tools, do not make your email content seem like a form. Instead, take advantage of this
secure and private connection and make an attempt to personalize letters and
personalize responses to questions if you have the time. After all, many purchases still
go through email (using PayPal, or freelancer sites like Elance.com or auction sites like
Ebay) rather than social networks or even home websites.









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youtube.com

Forum Feats

Forum Feats

Forums don’t have the clout that they used to have. After all, before there was such a
thing as MySpace (the first big social media site that slowly died over time) there was
the Internet forum, or in archaic terms, the “chat room” or the bulletin board system.
These applications were the predecessors of social networking and helped bring people
of highly varied niche interests together long before there was a universal network that
connected everybody together.
Well, guess what? They haven’t gone out of style. Sites like Facebook and Twitter are
actually so big that many people avoid them, figuring that aside from friends and family,
it is too difficult to find people that actually share their most important interests.
However, web forums still have the capacity to bring niche audiences together,
especially if you create forums that cater to keyword interests, and visit other forums to
post as a guest (or even a part time moderator). When you join a forum, you discuss all
of the niches that really matter to people, the type of topics that bring you devoted
followers, not just casual surfers. Forums also give you:
$Special tools like polls;
$Easy cross platform logging in abilities thanks to Facebook and Twitter
integration;
$A chance to find your target market and interact with them;
$A chance to build community trust; and
$A signature, which is basically a link back to your company, and an opportunity to
make a statement about your credentials and your company’s values.
When focusing your efforts on forums, try doing some keyword research to target the
best audience to work with, and don’t forget to actually add the phrase 'forums' to your search so you can filter out all the social network pages and content mills.
Last but not least, remember that all social networking, regardless of which site you use,
is useful to you as the medium is a form of free advertising. The only rules of thumb are:
(A)You cannot be lazy about it, you have to update consistently
(B)You cannot blatantly promote, try to be creative and sociable above all else
(C)You cannot be boring.  Even if you’re just giving free stuff away, try to be fun and
interesting
Social networking sites have two great traffic advantages; first, they create quality links
for your site. In fact, with the latest search algorithm updates, social media pages
actually showed an increase in traffic, whereas content mills and even article directories
showed significant decreases. Second, social networks create a great quantity of links eading back to your site, the more that your content or links are shared amongst the
community.
The biggest mistake new business owners make is clear; they do nothing with their
page rather than going out and recruiting people by befriending them, sharing with them
and (gasp) yes, even promoting their business. It’s the cyber equivalent of hosting an
event. So by all means, invite people, mingle and have fun with the latest trend in free
online marketing.
What about email marketing? Some say email marketing may be a thing of the past,
especially since instant messaging and social networking sites are stealing the thunder.
Gee, I wonder…have you received any SPAM email offers lately? Of course! The
medium is not dead. However, you must take an assertive and smart approach to email
marketing if you want to generate serious traffic.

Social Networking

Social Networking—Get Out and Mingle!




Social networking is not just fun and 'in' for 2012, it is also a guaranteed way to get free
traffic. After all, social networking is free and it means hours and hours of free publicity
for your company…that is, if you can get the lingo and the 'culture' (if you will) of sites
like Facebook and Twitter.
This first point to understand is that social networking is not at all like sales, or even
anything like your official website. When someone visits your website they want to read
sales information and content about your industry and your services. However, when
people are in the mood to socialize, they simply want to chat, goof off, share
information, share links and stories and generally have fun.
In fact, coming across as a 'company' or speaking only about things that concern you
and your great products is probably going to rub people the wrong way. This is against
the very nature of social networking, a place that is more like a playground or like a
lunch break room than an 'office'.
So, how can you use social networking to increase traffic? This is an issue that still
confuses many business owners, as their pages may only receive a handful of likes and
never stimulate conversation. Inevitably, the site owner wonders, what did I do wrong?
Here’s the secret; you must learn each individual social networking site, and use its
unique features to draw in traffic. You must become not just part of the crowd, but part
of the Facebook crowd, part of the Twitter crowd. Let’s take Facebook as an example.

Choosing Your Links Wisely

Choosing Your Links Wisely


Last but not least, let’s share an important lesson about linkbuilding before you start
spreading links everywhere you go. It’s not the quantity of links that matter but the
quality. This means not only paying close attention to the article writing itself, but also to
the anchor text (as in keyword placement and not just “click here to learn more!”) and to
the site you are linking to.
The search engines are looking for quality links all around so you do have to protect
your reputation. Search engines can actually penalize you for hanging out with the
'wrong crowd', and that could include anything from poorly ranked article directories to
spam sites or content mills, backdoor sites, plagiarists (or 'scrapers') and even web
hosting companies that support such unethical sites.
So, think twice before you so generously accept a random person’s request to
exchange links. Your own reputation is on the line. Sometimes a new company site can
have more leverage than a site that has suffered massive search engine penalties. In
the next chapter, we’re going take SEO into the new age…the age of fast, accessible  and fun social networking