HOLIDAY MARKETING

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Holiday Content Marketing Strategy

In your holiday marketing push, don’t rely on only one means of communicating with your customers and prospects. For example, don’t try to do all of your marketing with email or text messages or social media.
Employ a comprehensive marketing communications strategy through a number of different channels. Today’s digital technology offers retailers like you (whether you work online, have a walk-in store, or both) many very useful marketing tools that can help you reach your target audience and grab their attention. You can also use offline marketing to enjoy a larger, more widespread reach and to compliment and help boost the succecof your online marketing efforts.
If you use content marketing as part of your holiday marketing strategy, you can use social media to help get your story out. If you run a local brick and mortar retail store, you can use text message marketing to give special text-only deals to walk-in customers.
Your holiday marketing campaign can benefit GREATLY from the power of email. Whether you run a local retail shop or an online E-Commerce store, or a combination of the two, you need an eye-grabbing, visually appealing website. You need to drive traffic to it. You can do this with SEOandSEM Remember to use holiday-specific keywords.

Keep It Relevant

Your site, whether it’s for your local retail business or your online store needs to feature holiday-related content, graphics and specials. Remember that people respond to information they view as relevant to their situation; during the holidays, the vast majority of people are focused on shopping and gift giving. Grab their attention by giving your site and all of your marketing channels a holiday theme.